The F Word | Feminist Apparel


Feel empowered in one of our relatable feminist prints


Relaxed, boxy fitting garments for optimal comfort


10% of every sale donated to a charity fighting gendered violence


Made ethically and sustainably with the earth in mind

Who Are We?

We’re a female-owned Australian apparel brand with a strong feminist focus, hence ‘The F Word’ (no, not the 'F' word you're thinking of).

Frustrated at the double standards we found ourselves held to as women, we started making empowering slogan t-shirts to express how we were feeling.

Surprisingly, they proved to hit a common nerve. Feeling impassioned to share our ideas with a wider audience, we started our small business bringing relatable, unique feminist clothing to spark everyday conversations and create steps to changing the culture.

If you’re as passionate about gender inequality as we are, we guarantee you’ll love our prints!

10% Of Every Sale Donated To Fighting Gendered Violence

Your purchase does more than just make a statement—it creates real change.

We're proud to announce that 10% of every purchase you make goes directly to Full Stop Australia, a renowned Australian charity dedicated to eradicating sexual, domestic, and family violence in our communities.


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