Feel empowered in one of our relatable feminist prints
Relaxed, boxy fitting garments for optimal comfort
10% of every sale donated to a charity fighting gendered violence
Made ethically and sustainably with the earth in mind
Weโre a female-owned Australian apparel brand with a strong feminist focus, hence โThe F Wordโ (no, not the 'F' word you're thinking of).
Frustrated at the double standards we found ourselves held to as women, we started making empowering slogan t-shirts to express how we were feeling.
Surprisingly, they proved to hit a common nerve. Feeling impassioned to share our ideas with a wider audience, we started our small business bringing relatable, unique feminist clothing to spark everyday conversations and create steps to changing the culture.
If youโre as passionate about gender inequality as we are, we guarantee youโll love our prints!
Your purchase does more than just make a statementโit creates real change.
We're proud to announce that 10% of every purchase you make goes directly to Full Stop Australia, a renowned Australian charity dedicated to eradicating sexual, domestic, and family violence in our communities.
Firstly, love the packaging! And secondly, the t-shirt (Boys will be held accountable) LOVE. I can already tell the quality is great. It feels great! Can't wait to wear it!
I received the t-shirt yesterday, I love it! The fit is great and love the material. You've got a great product! I look forward to my next purchase :) Thanks again for sending via express!
Maya Angelou