Feel empowered in one of our relatable feminist prints
Relaxed, boxy fitting garments for optimal comfort
10% of every sale donated to a charity fighting gendered violence
Made ethically and sustainably with the earth in mind
We’re a female-owned Australian apparel brand with a strong feminist focus, hence ‘The F Word’ (no, not the 'F' word you're thinking of).
Sick of the double standards we found ourselves held to as women, we designed some t-shirts to express this frustration - and found that they hit a common nerve.
Feeling impassioned, we started this brand to share empowering, unique feminist clothing with the aim of sparking conversations to do better.
If you’re as passionate about gender inequality as we are, you will LOVE our prints!
Firstly, love the packaging! And secondly, the t-shirt (Boys will be held accountable) LOVE. I can already tell the quality is great. It feels great! Can't wait to wear it!
I received the t-shirt yesterday, I love it! The fit is great and love the material. You've got a great product! I look forward to my next purchase :) Thanks again for sending via express!
Love the shirt! Have received great comments on it and I feel a few cms taller wearing it. Surprisingly the crop is a flattering fit - can’t wait for more designs to come out!
Maya Angelou