The F Word | Feminist Apparel

BOLD

Feel empowered in one of our relatable feminist prints

COMFORT

Relaxed, boxy fitting garments for optimal comfort

SUPPORTING WOMEN

10% of every sale donated to a charity fighting gendered violence

SUSTAINABLE

Made ethically and sustainably with the earth in mind

Who Are We?

We’re a female-owned Australian apparel brand with a strong feminist focus, hence β€˜The F Word’ (no, not the 'F' word you're thinking of).

Sick of the double standards we found ourselves held to as women, we designed some t-shirts to express this frustration - and found that they hit a common nerve.

Feeling impassioned, we started this brand to share empowering, unique feminist clothing with the aim of sparking conversations to do better.

If you’re as passionate about gender inequality as we are, you will LOVE our prints!

10% Of Every Sale Donated To Fighting Gendered Violence

Your purchase does more than just make a statementβ€”it creates real change.
10% of every purchase you make goes directly to Full Stop Australia, a renowned Australian charity dedicated to eradicating sexual, domestic, and family violence in our communities.

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