Who are we?
We’re a female-owned Australian apparel brand with a strong feminist focus, hence the name ‘The F Word’ (no, not the first ‘F’ word to come to mind).
Our designs are relatable, unique and empowering. We run our business with our core values in mind - social awareness, inclusivity and sustainability.
How did we come to be?
Frustrated at the double standards we have always been held to compared to our male counterparts, we made a few relatable feminist slogans to
express how we were feeling. Much to our surprise, they proved to hit a common nerve.
Feeling impassioned to share our ideas with a wider audience, we started our small business 'The F Word' featuring relatable, empowering feminist prints.
Our mission
We hope that these unique slogans will spark everyday conversations and create small steps to changing culture. If you're as passionate about challenging gender inequality as we are, we guarantee you'll love wearing our clothing!
Supporting women
We are passionate about issues that affect women. Gendered violence disproportionately affects women, and we believe that this stems from gender inequality and patriarchy engrained in our culture.
In Australia, 2 in 5 women experience violence from the age of 15, and the most dangerous place for a woman is in her own home.
As such, we donate 10% of every single sale to Full Stop Australia, who offer a 24/7 counselling line as well as working in the advocacy space to put a stop to sexual, domestic and family violence in Australia.
Shop with us and be confident knowing that you’ll be supporting this important organisation.
Sustainability
We care what happens to our planet – which is why we run every aspect of our business with sustainability in mind.
Our packaging and mailers are home compostable and we aim to use recycled, reusable and/or compostable products wherever possible. For example, our washing instructions are printed on recycled cards, and we reduce our waste by hand printing our garments in small batches.
We will only source our garments from companies with similar values of caring for the planet. Shop with us and feel confident knowing that you’re reducing the impact of fast fashion on the earth.
